Your One-stop solution for the cross-border market
你的一站式跨境解决方案
Strategy · Compliance · Digital · Channels · Representation
Introduction
简介
如果你是一家中国企业，想进入欧洲市场，
却被 VAT、税务结构、公司注册、GDPR 合规这些复杂规则绕晕；
如果你是一家欧洲企业，希望进入中国市场，
却发现自己听不懂中国的叙事方式、平台逻辑和消费者语境；
那么问题并不在于你的产品，
而在于你缺少一套能够同时理解两套市场体系的结构方法。
Yuanix Consultancy 正是为此而存在。
Yuanix 是一家连接欧洲与中国的跨境品牌与市场进入咨询机构。
我们帮助企业建立清晰的品牌结构、合规的市场进入策略，以及可规模化的销售体系，
使其能够在不同的监管环境、文化语境和数字生态中顺利落地。
Yuanix 并不是传统意义上的代理公司。
我们更像一个战略枢纽，将品牌策略、本地合规、数字基础建设与执行伙伴整合为一套完整且可落地的系统。
If you are a Chinese company trying to enter the European market,
you may have already been overwhelmed by VAT structures, tax regulations, company formation, and GDPR compliance.
If you are a European company looking to enter China,
you may find that you don’t fully understand the narrative logic, platform ecosystem, and consumer language of the Chinese market.
Then the problem is not your product —
it is the lack of a structural approach that understands both systems at the same time.
This is where Yuanix Consultancy comes in.
Yuanix is a cross-border brand and market entry consultancy operating between Europe and China.
We help companies build clear brand structures, compliant market entry strategies, and scalable sales systems across different regulatory, cultural, and digital environments.
Rather than acting as a traditional agency, Yuanix works as a strategic hub — connecting brand strategy, local compliance, digital infrastructure, and execution partners into one coherent system.
Two Markets. Two Directions. One Local Hub.
两个市场 · 两个方向 · 一个在地执行枢纽
Yuanix is a cross-border consultancy based in the Netherlands.
We act as a local hub, connecting brands with real execution teams — not just advice or intermediaries.Yuanix operates through a structured cross-border framework
that integrates strategy, compliance, digital presence, and channel execution.Yuanix 是一家总部位于荷兰的跨境咨询机构。
我们作为本地枢纽，连接品牌与真正的落地执行团队，而不仅仅是提供建议或中间转介。Yuanix 通过一套结构化的跨境方法体系开展工作，
将战略规划、合规体系、数字基础建设与渠道落地整合为一个完整的执行框架。
How Yuanix Works
服务信息
Entering a new market is never just about selling a product.
For Chinese companies entering Europe, the real challenge often starts with VAT structures, GDPR compliance, company formation, tax obligations, and regulatory paperwork that seem endless and unfamiliar.
For European companies entering China, the difficulty is different but equally complex — understanding platform ecosystems, local consumer language, regulatory requirements, and how brands are actually built in the Chinese digital environment.
In both cases, the problem is rarely the product.
The problem is navigating two completely different systems at the same time.
This is where most companies realize:
this is far more complicated than expected — and far too risky to figure out alone.
进入一个新市场，从来不只是把产品卖出去那么简单。
对于想进入欧洲的中国企业来说，真正的难题往往从 VAT 结构、GDPR 合规、公司注册、税务义务以及繁琐而陌生的监管流程开始。
而对于希望进入中国的欧洲企业，困难则体现在完全不同的层面 —— 平台生态、消费者语言、本地叙事方式以及中国数字环境中的品牌建立逻辑。
很多时候，问题并不在产品本身，
而在于如何同时理解并穿越两套截然不同的市场体系。
也正是在这里，大多数企业才意识到：
这件事远比想象中复杂，而且风险高到不适合独自摸索。